Friday, March 21, 2008

When you think of good hair, what comes to mind? Madonna? OMG guys me tooo! Apparently Sunsilk does too because they announced that their new campaign "Life Can't Wait" will debut Madonna's first single "4 Minutes" off her umpteenth album named "Hard Candy," that also featured Marylin Monroe and Shakira. David Rubin, the Director of U.S. Hair Care Operations says that the commercial will show the different looks of Madonna throughout her career with the idea to inspire young girls to play around with their hair for different looks. In this article
Rubin said, "Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways." The idea is that girls who have great hair in many different styles will give them the confidence and success like Madonna has had.

Don't get me wrong, Madonna has worked extremely hard for over 2 decades and has inspired girls in fashion and "take-charge" attitude. She seems to have a great family and I admire her adoption of a young child from a disadvantaged country. But excuse me if I'm wrong, but wasn't she also the woman who put nude pictures of herself in a book and has admitted to experimenting with drugs? And while changing her image can be seen as empowering to some, you could also see it as someone who needs to change as often and as dramatically as Madonna is someone who isn't happy with themselves, or don't know who they are as a person? Maybe I'm reading too much into this. I'm guilty myself for cutting of my hair and changing it from blonde to red at times, so I have no problem with Sunsilk's campaign to encourage girls to change up their looks. But perhaps choosing Madonna isn't the best choice. What about Rhianna who has gotten daring haircuts AND is a good role model for young women. I know why: because the music industry is so hard to break through, by playing Madonna's single in a commercial it will get the tune stuck in young girl's heads and might influence them to download her CD, set to release on April 29. niiiiice, Sunsilk, way to play on girls insecurities on their hair AND pressure to look like celebrities. I know that this Friday, I'm going to try the classic 80's Madonna crimped, bleached look :)

your thoughs?

1 comment:

Kim Gregson said...

interesting post - 5 points
I like that you suggest an alternate role model for htem to use